What is it all about? Artist Dora Budor on her work for 13 festival
(c) Joshua Citarella
As a commissioned artist, art director and photographer, Croatian-born
Dora Budor realized this year´s campaign for festival for
fashion & photography. Here is what she told us about it:
Dora, could you please briefly explain the concept behind the campaign
for 13 festival for fashion & photography?
The idea behind the campaign is to address the ideas of transparency and
advancement of technology - using tech gadgets that doesn’t exist yet or are
still in stage of ideas - glass devices with moving circuits, wavy or human
sized screens. Product placement, economy of image postproduction and
aesthetics of electronics advertisements were used as tropes present in
contemporary image production - technical images that serve as models for
actions, and as reflection of possible future scenarios.
What part did the clothes by Anna-Sophie Berger play?
The collection ‘Fashion is Fast’ conceptually corresponds to ideas proposed
in the shoot, therefore I used them as uniforms for the models. I was
interested in their uniformity and process of moodboarding inspiration from
official outfits of female political figures, as well as combination of
perfection in form and low-quality images used as prints. The internet has
always conjured utopian fantasies of interconnectedness-a perfected way for
minds to come together freed of the baggage of the physical body.
Circulation, popularity and fast-spreading quality of the ‘Poor Image’ on
internet enables the ideas to spread faster than ever, and not only reach
most secluded parts of the world, but also act as an immediate starting
point for the conversation.
What exactly is it that interests you about fashion?
I am not specifically interested in fashion, as much as I am interested in
situations where clothes are used to represent power, ideas and status. The
sociological and psychological effects of representing oneself through
clothes is extremely powerful, and as a non-verbal communicator transfer
ideas very directly.
How do technology and fashion correlate?
Technology and fashion are blending together, using each other to package
their products better: technological innovations are used to make clothes
interactive, warmer, responding to environment changes, while technology is
using fashion to make its products more appealing and speak the language of
their target audiences.
What do you want people to come to their minds when they see the
campaign?
To have a feeling that they have seen these images before, but never in this
constellation.
So, we hope you share this feeling and enjoy her images as much as we do!
